Ever wonder how a product gets out into the world? How people see it first even before commercials? How it becomes popular? The answer is that it's all done by marketers. Lots of time and effort is put into entertainment for them while they try to interest people in their product.
Many people don't even know the difference between marketing and advertising and how they get products out into the world. Basically, marketing is the art and science of getting people to buy stuff. More formally, it's the study of how to determine consumer needs and translate those needs into products and services and selling them locally, nationally, and globally. Marketing is a practical, career-oriented, and solidly pre-professional major that requires analytical skills, logic, and creativity.
Those skills are very important in a marketing executive. A marketing executive also needs to be outgoing, well-spoken, well-informed person with confidence and common sense.
In addition, a marketing executive has to be creative and have an open-mind that's not limited to anything, because "thick-skinned-marketing personnel get fired" said one marketing executive ("Marketing Executives." Careers). Marketers have to be able to build their ideas off nothing and most important keep in mind what the consumers want. Another important skill in marketers is to show leadership and not just follow what other people say.
However, to be in the marketing career no formal educational requirements are needed except most employers require a college degree. People that go into this usually major in one or more the following: Advertising, Agricultural Business and Management, Business Administration, Business Communication, Communication, Economics, Marketing, Mass Communication, Political Science, Psychology, Sociology, Technical Writing. Some suggested high school preparation tips from former marketing executives are to have a college preparatory background and experience with computers and various business software programs. Also, you should focus on writing, communication, and math skills, and take college algebra, statistics, and maybe calculus. From taking marketing, you'll learn about the distribution of goods and services, consumer behavior, pricing policies, channels of retail and whole sale distribution, advertising sales, research, and management.
When you finally get a career as a marketing executive, you will have many responsibilities. One responsibility will be that you have to know the company's product line, historical market, potential market, media costs, media response, and budgeting issues. A second responsibility will be that you have to know how to determine how best to take advantage of any or all number of advertising media to promote your product. Some advertising media is by radio, television, phone solicitation, mail campaigns, and promotional events. As a marketing executive, "You have to know when to sell your own product and when to mow down the other guy's product," said one New York marketing executive ("A Day in the Life of." Career Profile). Something else marketing executives need to know is when to do which type of marketing out of the three types. One type is positive marketing. This is when the marketing benefits of your product or service. The second type of marketing is educational marketing. This is when the marketing develops a demand for your product by education people about their needs. An example of this is mouthwash marketers talking about gingivitis. The third type is negative marketing. This is when the marketing reveals the flaws in a competitor's product. In addition to the responsibilities that you need for this job is spending significant time analyzing demographics, regional sales figures, and the competition. Lastly, marketers have to market the product uniquely.
Even though this job seems very complicated it has a lot of benefits to it. First of all, one benefit is the flexible hours marketers work. Marketing executives work forty-five hours a week, but at any time of day they want. Secondly, marketing executives get a high salary. A beginning salary is thirty-five thousand dollars. Later, about after five years, the salary gets raised to forty-six thousand dollars. Then, after ten to fifteen years, the salary gets raised to sixty-eight thousand dollars. A third benefit is travel for researching or marketing the product. A fourth benefit is that you get to choose your work conditions. As a marketing executive you don't have to work in an office and can work more outdoors.
If you aren't interested particularly in a job in marketing, there are many jobs related in the fields mentioned previously in the college majors. Some of these related jobs are: Advertising Executive, Agent, Bank Officer, Bar/Club Manager, Book Publishing Professional, Buyer, Editor, Financial Analyst, Financial Planner, Investment Banker, Management Consultant, Market Researcher, Media Specialist, Music Executive, Performing Arts Administrator, Pharmaceutical Sales Representative, Product Designer, Promoter, Public Relations, and Publicist, Retail Sales Person. These jobs all are in the field of communication, writing, or are computer based.
The marketing profession is very large and has many people in it. There are about eighty-six thousand people currently working as marketing executives. Out of these people seventy-five people are male and twenty-five are female. The marketing industry is a good way to express your opinion on products and services. Marketing is a fun and entertaining job that make products stand out for buyers in more ways than one.