Explain how the Levi ad. of your choice sells it's product
The Levi advertisement of my choice is the one with the caption 'separates the men from the boys'. I chose this advert in particular because it has a typical storyline that is easy to follow through and it really sells the product using the music, characters and props mainly catching the audience's eye.
Levi jeans are mainly targeted at the younger audience, although jeans in nowadays are very popular and a variety of age groups now wear them. Levi in particular is associated with the younger audience because they are more interested in what's in fashion and designer labels than the older generation, also as the advert contains younger characters this usually creates an attraction between the audience and them.
The storyline in this advert, as well as most of the Levi adverts, is that the 'guy' gets the girl. The "knight and shining armour" rescues the "damsel in distress" and whisks her off into the sunset. The effect of this is that the audience relates to the characters because the storyline is familiar to them. This sells the product to men because they want to be the man who all the girls fall for; they want that sex appeal. Therefore, they buy the jeans. This sells the product to women because they realise how good the Levi jeans look on the men, and so they hope for the same effect on them if they purchase some Levi jeans.
The characters used in this advert are based on opposites. It's usually the young, good-looking and attractive characters that are chosen to wear the Levi jeans and the ugly, not very appealing characters chosen at the background. In this case, there is a comparison between the Levi man and the 'nerdy' boyfriend. The better looking the main character is, the more...
More Marketing
essays:
Marketing Effects On Children.
... the audience ages range from eight years and up. America's Funniest Videos can be classified as a family viewed show. Programs that every one would sit down and watch the parents and children together. The advertisements within ...
Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology
... 2003), 'Designs on Gaming', Wireless Week James (2001), 'Mobile Gaming', Mobile Streams Ltd Jick (1979), 'Mixing Qualitative and Quantitative Methods: Triangulation in Action', Administrative Science Quarterly (24) Doherty (2002), 'Don't lose sight of focus group value ...
Suggest an appropriate brand name for each of the following goods. Defend your choices.
... defines a brand as a name, term, sign, symbol or design or combination of these, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors ...
How brand is conceived in the marketing process of cinematografich companies.
... ingredients of inferior quality, from simpler packagings and with less advertising costs. In this competition the brand always represents advantages both for the ... Nowdays all the cinematographic companies have a particular image, a design, a symbol or a particular music. Before their film they ...
You are a consultant hired to advise a selected Australian manufacturer or service firm. The firm is considering making an entry into one of any two countries of your choice.
... first group of people who adopted the instant coffee. Because we are a new entrant in this market, so our target customers may not have the awareness of our brand. Therefore our first thing is to do promotion and advertising to ...
How successful was the marketing Campaign of Harry Potter and the philosopher's stone?
... s age group. The image is vivid and has a fantasy appeal to children. Advertising Harry Potter in a magazine for children is clever. The target audience for ...
The Hidden Language of an Advertisement
... means. If consumers examine the ads closely, they will most likely find that they mean nothing at all. The advertisement language in the Revlon ad could even be considered ingenious. What better way to sell your product than to "invent nail ...
Burger King and its franchisees operate more than 11,400 restaurants in all 50 states and 57 countries and territories around the world.
... franchises to carry new products is to offer to assist in advertising and marketing. Is Burger King placing too much emphasis on ...