TABLE OF CONTENTS:
1. RESEARCH PROBLEM: 2
2. RESEARCH OBJECTIVES: 2
3. LITERATURE REVIEW 3
3.1. ATTITUDES AND CHANGED ATTITUDES 3
3.2 PERCEPTIONS 6
3.3 CONSUMER DECISION MAKING PROCESS 10
3.3.1 Types of Decision Making 10
3.3.2 Typical Decision Making Process 12
3.3.3 Evaluation of Alternatives: 14
3.3.4 Product Choice 15
4. SYNOPSIS: 16
5. REFERENCES 17
Title: "An exploratory study of the Asian youth markets behaviour towards Asian tour operators"
1. Research problem:
The outline of the problem is that Asian tour operators are hugely attracting the older Asian generation, and are unable to draw the youth Asian generation to their holiday products.
In brief, it can be said that this issue is as a result of increased competition within the tourism industry and also as a result of cultural influences and changing habits caused by social cultures in the external world.
To sum up, the problem is that the Asian tour operator Products appear to be un-motivational for the Asian youth generation, hence the latter will turn to substitute products, which is rival competition for Asian Tour operators.
Many Asian tour operators are worried, if they are no longer gaining the youth market, what will the future hold for them?
2. Research objectives:
To identify current existing and competitive products
To look at consumer behaviour aspects and investigate the youth attitudes and perceptions towards Asian tour operators
To identify current marketing strategies used by tour operators to suggest ways to manipulate the youth market decision-making process.
To make assumptions about the future of Asian Tour Operators.
3. Literature Review
This review of literature will examine the theoretical under-pinning of consumer behaviour aspects, which are linked with the changing behaviour of the Asian youth market towards Asians tour operators.
According to the research that has been operated until now,