Preface In block six we got the assignment to write an export plan for a Hungarian wine making company Nagyrede, the Hungarian wine company, wants to export their wine to The Netherlands. The plan we had to write should contain the following subjects ÃÂÃÂ· The image of wine, wine consumption and wine retailing in Europe (especially in The Netherlands).
ÃÂÃÂ· SWOTI analyses for Nagyrede.
ÃÂÃÂ· An entry strategy to enter the Dutch market.
ÃÂÃÂ· EU agricultural restrictions ÃÂÃÂ· Recommendations.
All the information that is given is used to analyse the problems Nagyrede has to cope with, and can be used to for a successful entry on the Dutch wine market.
While making this plan we all learned a lot about EU policy regarding to products from third countries. Especially we learned about the problems that third countries have to cope with if they want to sell their products to in EU countries.
At the time that we were working on the plan we were educated about International marketing and EU policy. Off course that was very useful as we did not knew how to write an export plan.
As a group we worked very well together and there were no conflicts what so ever while making this plan.
Summary Nagyrede is a Hungarian company that wants to export to The Netherlands. In the last years they have exported some wine to the UK and Germany already. This export was done without a plan or market research. In this plan the company Nagyrede can find all the information about the Dutch wine market and the European Agricultural policy.
Although The Netherlands is a wine market that is slightly decreasing over the last couple of years, because the Dutch prefer wines from abroad such as wine from France, Spain or Italy, the...