Eyeglass Online-Shop "Eye-Caramba"
Table of contents:
Table of content: 2
"Eye Caramba"-s description of products and services 5
PRODUSCTS OF EYE CARAMBA 5
Target group and market analysis 8
THE TARGET GROUP 9
THE POLITICAL AND LEGAL ENVIRONMENT 10
THE ECONOMIC ENVIRONMENT 10
THE SOCIAL ENVIRONMENT 11
THE TECHNOLOGICAL ENVIRONMENT 11
Industry structure and markets (Porters 5 Forces) 12
INDUSTRY OF RIVALRY 12
BARRIERS OF ENTRY 13
SUBSTITUTE PRODUCTS 14
BARGAINING POWER OF BUYERS AND SUPPLIERS 14
Value creation in our Online-Store 15
Used material: 19
Little research in internet throws light on a subject that there is no e-shop which sells eyeglasses and its details in Estonia.
There are many e-based services and applications developed in Estonia but till today there is no developers who wanted to make an E-shop for eyeglasses, sunglasses and contact lenses, this was the base reason to write this present project. At least 40% of inhabitants of Estonia wear eyeglasses, younger generation and fashion followers like to wear colored contact lenses and 70-110 days of year the sun will shine, what means this project never runs to problem like, it don't have customers or market.
The biggest reasons why there is no online store for an eyeglasses in Estonia are:
* Order to buy an eyeglasses, customer needs first consult with the doctor and that is impossible to do via internet
* It's still more comfortable try on glasses and frames in real store
* In common store they have real consultants who help customers to find exactly those eyeglasses what they need
* People are habitual, they are used to buy an eyeglasses from ordinary eyeglass store
In this project are described how is possible to make e-bought more comfortable for customer and how reduce or make disappear problems which are...
... s industry structure. Let's use Porter's five force model to analyze the change in the specialized retailer industry after operating e-business. 1.Threat of substitute. As ...
... Mart, e-bay, Samsonite. Hence coping up with them would be difficult to compete and brawny has to come up with something really innovative to even sustain in this market. Risk Rating:5. Threat of Substitutes Products/Services:The ...
... Table Of Contents EXECUTIVE SUMMARY ABOUT COMPANY 1 MARKETING & WEB PRESENCE 6 SWOT ANALYSIS 14 TECHNOLOGY 18 INTERNATIONAL, LEGAL, & ETHICAL ISSUES 25 CONCLUSION 31 EXECUTIVE SUMMARY This project investigates the web based business of a ...
... intention of harvesting fresh ideas and innovating in an environment which is boundless and conducive to experimentation. 4. What types of technology measures ...
... high bargaining power with Yahoo. This makes it necessary for Yahoo to exemplify their services to their customers in order that they are satisfied. Threat of Substitute Products When substitutes are available in the market, profitability in an industry is ...
... Table of Contents Introduction Industry Sector Legal/Political Sector Cultural Sector Physical Resource Sector Economic Sector Technology Sector Human Resources Sector Consumer/Client Sector Conclusions with Discussion Recommendations with Discussion Alternative Courses of Action ...
... diagrams of the ebusiness patterns to describe those of Dell. Table of Content:1 ... site product service. Dell arranges for system installation and management,Guides customers through technology transitions. Provides an extensive range of other services. Dell ...
... i.e. capacity planning and pricing. Figure 1: Traditional industry structure in the scheduled airline market. Source: www.wi.uni-muenster.de 3.0 Porter's 5 Forces analysis of air services industry competition ...