Proposal AssumptionsAssumption One:For the purposes of this marketing plan we have used the assumption that the company, as outlined in this proposal, is subject to a beginning marketing budget slightly elevated than the local competition's current budget. This assumption is based on the fact that the proposed company is just beginning its growth stage (because it is a start-up company) and as most business, we allotted for introductory promotional and pre-existence advertising.
Assumption Two:Based on the overwhelming task of creating a marketing plan for a start up company and the generally comparative nature of warehouse clubs, we have streamlined product mix to differentiating features only and price to figures material in nature.
Assumption Three:Several figures included in this proposal are assumptive in nature as most direct competitors are international corporations and plan their marketing strategies as such.
Assumption Four:As this proposal is outlined for a startup corporation, figures used will vary between expected startup cost and future cost as defined in each section.
Note: all figures have been rounded for ease of use.
The Marketing Plan DefinedThe marketing planning cycle as described by Sally Dibb in Marketing Planning Best Practice encapsulates a systematic process that explores the marketing analysis, strategy development, design and implementation of marketing programs as well as the importance of evaluation. This functional process is a key resource for business that wishes to create a larger competitive advantage. That is why marketing planning has become common practice in the modern day business environment.
The importance of the marketing plan is that it enables the organizations to:Ã¢ÂÂ¢Analyze current market trends, competition and internal measures.
Ã¢ÂÂ¢Identifies marketing opportunities or disadvantages in order to create new strategies or corrective actions needed.
Ã¢ÂÂ¢Establishes plans and goals to reach company objectives.
Through the use of a well formulated, implemented and monitored...