Bangladesh University of Business & Technology (BUBT)
Lecturer Department of Marketing
Bangladesh University of Business and Technology (BUBT)
Apurba Kumar Ghosh
Shanto Kumar Ghosh
Mahmudur Rahman Kollol
Sajib Chandro Ghosh
Md. Jaed Hossain
Date of Submission - 21th August 2013
What is Fast Moving Consumer Goods (FMCG)?
FMCG (fast moving consumer goods) is a term that is used to refer to those goods which are sold through retail stores. These goods have a short period of shelf life and as such are used up within days, weeks, or months.
Top 7 Fast Moving Consumer Goods
1. Proctor & Gamble:
Headquartered at Cincinnati in Ohio, United States, Procter and Gamble is a Fortune 500 American multinational company. It was founded in October 31 1837 by William Procter and James Gamble.
Its flagship and best selling brand is Ariel laundry detergent which was launched in 1967. This detergent is available in different variants. The company also manufactures other best selling products that are highly popular around the world.
Nestle is a Swiss multinational engaged in the production of different food products. It has its presence in more than 100 countries. It produces several top selling products in different food categories. Some of its best selling products are Lean Cuisine, Maggi, Boost, Kit Kat, Friskies, and Nescafe etc.
Unilever is a multinational engaged in the manufacture of different products like foods, personal grooming products, detergents and beverages etc. This British-Dutch company is the owner of over 400 leading brands in the world out of which 13 are billion dollar brands. One of its top products is...