Fernwood women's health club is a business which is primarily based on improving women's health and fitness. The founder of this club, Diana Williams, has felt the difference of regular exercise. That was the main reason for her to open a new door in the world of women fitness. She realised that women felt intimidated to exercise in a mixed gym and she decided she needs to do something about it.
The first Fernwood women's health club was established in central Victoria in 1989. She wanted the club as a sanctuary to workout in a relaxed environment and enjoy regular exercise. Since the establishment of this health club it has grown dramatically and is the largest organization of its kind with over 85,000 members and staff trained to help every one of them to reach their goal.
EXPERIENCES AND SKILLS THAT THEY BROUGHT TO THE BUSINESS
Before establishing the business, Diana Williams, had experienced the difficulties faced to establishing regular exercise routines and how intimidating it could be at times.
Diana Williams has been there and done that. She had been on a fitness routine and realised the benefit it created for her. She wanted to share this with other women and help them overcome their fears of mixed gyms by finally opening a women's only club.
Diana Williams was determined to do something about women getting embarrassed from mixed gyms so she spoke to John Clow. He was a local gym owner and helped Diana come up with a conclusion to help women enjoy fitness. John, being a gym owner, had experience and skills on how to run, manage and succeed in a business. He was the major building block for Diana Williams's fitness club for women.
Other experiences and skills include, making the fitness environment...