Final Analysis of Victoria Secret

Essay by CareerMom34University, Bachelor'sA+, November 2014

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Financial Analysis of Victoria Secret

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Final Analysis of Victoria Secret

Karissa Keller

Colorado Technical University

Financial Statement Analysis

Professor Alan Fowler

September 18, 2014

Initial Assessment

Income Statement Analysis

Victoria Secret appears to be a profitable company. Victoria Secret is part of L Brands whose operating income was at $ 211 million, up by $24 million from the last quarter. Specifically at Victoria's Secret, sales increased by 4% to reach 5.4 billion but operating income decreased by 6% to 1.71 billion. It appears that Victoria Secret's major expense was their Cost of Goods Sold, COGS, which totaled at 1.3144 billion. The gross profit percentage as at February 2013 was 47.87% (NASDAQ, 2014).

Balance Sheet Analysis

Assets of Victoria's Secret have steadily increased in the last three fiscal years. As at November 2013, return on Assets was at 12.73% up from 12.2% in January 2013. Return on equities has been high as well, at 105.39%

in January 2012, up from 44% in 2011. Liabilities have also sadly increased in the last four years. Expenses have increased from $630 million in August 2013 to $645 million in November 2013 (L Brands, 2014). The Cost of Goods Sold has decreased however, from $1.527 billion in August 2013 to $1.314 billion in November 2013. Total liabilities were at $7.456 billion in November 2013, up from $6.933 billion in August 2013 (NASDAQ, 2014).

Statement of Stockholder's Equity

Retained earnings were in the negatives for Victoria's Secret stockholders. As at November 2013 it was -$519 million. Common stock was at $153 million but treasury stock was at a negative of -$740 million (NASDAQ, 2014).

Statement of Cash Flows

The net cash provided as a result of operating activities as at January 2014was at 1.279 billion dollars, while the net cash provided as a result of...