I. Introduction and OverviewLevi Strauss & Co (LS&CO) was founded in 1853 by a Bavarian immigrant named Levi Strauss. It is one of the world's largest brand-name apparel marketers and has sales in more than 110 countries around the world. Their market-leading apparel products are sold under the Levi's, Dockers, and Levi Strauss Signature brands. Levi Strauss & Co is a privately held company that is owned by the descendants of the family of Levi Strauss. The shares of the company's stock are not publicly traded. Levi Strauss & Co has publicly traded bonds, and the shares of the company's affiliate, Levi Strauss Japan K. K. are publicly traded in Japan.
Levi Strauss & Co's net revenues in 2006 were $4.2 billion and approximately 40 percent of the net revenues come from the European and Asia Pacific businesses. Levi Strauss & Co has products and accessories other than jeans such as tops, sweaters, belts, bags, footwear and luggage.
LS&CO's history and longetivity are unique in the apparel industry: Levi's jeans are the original, authentic and definitive jeans. This organization fit within the industry very above the industry average because they have been so successful with all of their new apparel lines that have come out. The company's standing in the industry helps that they are so successful.
At this point there are no major concerns or issues that could impact this company in a bad way that I see. I know that there is no way that they can be bought out or anything like that since they are family owned. The only thing that could impact this company is if they only continue to grow larger as each of the three brands get more and more popular like they have in the last year they could have to expand...