�PAGE � �PAGE �1� Public Relations Campaign
Public Relations Campaign: Patton-Fuller Community Hospital
Jennifer Allen, Helene Katz, Pat Matusiak, Michael Montecalvo and Rhona Stevens
University of Phoenix
MKT 438 Public Relations
Jim Peacock
July 23, 2007
Table of Contents
Introduction
Executive Summary
Public Relations Issue
Publics Identified
Marketing Functions
Relationship Between Public Relations and Marketing
Media Release
Media Distribution List
Tactical Plan
Business Implications
Ethical Considerations
Impact of Technology
Globalization Considerations
Crisis Management Plan
Public Relations Campaign Budget
Strategies to Evaluate the Effectiveness of the Campaign
PowerPoint Presentation
Conclusion
Public Relations Campaign: Patton-Fuller Community Hospital
Introduction
The public expects safety and security within an organization's database. Patton-Fuller Memorial Hospital is no exception. Breeches within the hospital's database can have a negative impact within the company's finances and reputation.
Providing a safe and secure Internet site will create a positive image to Patton-Fuller's management, employees, stockholders, local officials, government officials, the local media and the local community.
Patton -Fuller Community Hospital realizes that security with the company's database has an immense impact. By addressing these issues; the company is implementing a public relations campaign to position itself as a leader in healthcare and supporting a Internet site that is safe and confidential to those who access the website.
This paper will outline Patton-Fuller Community Hospital's public relations campaign including the defined target audience, an overview of public relations issues and the implications of ethical issues. Patton -Fuller Community Hospital will implement a marketing research plan and seek to align the marketing and public relation strategies.
Executive Summary
Patton -Fuller Community Hospital's primary goal is to become a leader in healthcare of the local community. One of many services is to provide a secure website to assist the employees and clients.
Recently there has been a breech with the operations of the...