Flourishing Enterprise

Essay by ddc49University, Master'sA, November 2014

download word file, 4 pages 0.0


In these paper I will discuss about a company namely Westpac group. Westpac group of a companies was named as the most sustainable company by Corporate Knights, a Toronto based Media Company. Ranked in the top 100 can only be achieved by combination of resource productivity and social connectivity. Westpac Group of Companies was ranked 8th last year. (Smith, 2014) Thus we can see a significant jump this year. Featuring in top 10 in the world for many year means that the company is flourishing. Company can flourish on when there is a sense of the connectivity or interconnectedness between the company, community and the employees. Flourishing companies are the most positive companies and grow at a rate far above the average growth rate. Over the course of the paper we will analyze what is the strategy of Westpac group and what they are doing differently to develop the sense of interconnection between the company, community and employee (Capital, 2014).

Company Profile

Westpac Banking Corporation was formed in 1817 and was the first bank of established in Australia. . In 1982, with the merger of the Commercial Bank of Australia, it changed its name to Westpac Banking Corporation. On 23 August 2002, Westpac was registered as a public company limited by shares under the Australian Corporations Act (2001). In December 2008, Westpac merged with St. George Bank Limited. Westpac is serving around 12 million customer in Australia. Westpac group has a three major customer facing division i.e. Australian Financial Services. Westpac Institution bank and New Zealand Banking. The three main competitor in Australia are as follows

ANZ -Australia and New Zealand Banking group

CBA-Commonwealth Bank

NAB-National Australia bank (Wikipedia, 2014)

Sustainability Strategy of the company

Sustainability Strategy at Westpac group of companies is about anticipating and shaping...