Bill Ford, Ford Motor Company Chairman, believes " A good company delivers good products and services; a great one does all that and strives to make the world a better place."(Elkington, D. 2000) To be able to make the world a better place we need to preserve the environment for the children of today and for the children of tomorrow. Ford Motor Company has provided information about their environmental initiatives and studies associated with them. Issues of social and consumer research, the "Heritage Project"(Elkington, D. 2000), and environmental achievements have projected Ford Motor Company to the forefront of leading company to become environmentally friendly.
Bill Ford first joined the board of trustees in 1988 and became chairman of the board in 1999. After taking this position the company's level of social awareness and activeness have been on the rise. The reason being is that society is demanding much more accountability from a corporation than ever before.
Bill Ford and the Ford Motor Company have now taken steps to ensure that they will be the leaders and motivate others to right the wrongs and build a better future.
People, more then ever, are highly stimulate by environmental facts. One of the issues is global warming. If you were to travel to places like Mexico City and Beijing, the air is so thick you have to swallow just to breath. Tailpipe emissions are one of the leading contributors to this issue and great progress has been made. There are now hybrid vehicles and fuel cells. Hybrid vehicles are now beginning to hit the road. These
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vehicles use an internal combustion engine as well as an electric motor. In fact, Ford Motor Corp. plans to release a hybrid- electric SUV in 2003 that will get 40 mpg. (Chang,