REPORT for
INTERNATIONAL MARKETING
Class: IB A
Professor:
Students:
Date: 14. 11. 2007
FORD's advertisement strategies
in 3 different countries�
Contents
11 General Information about Ford �
11.1 Short overview of the history �
11.2 Overview of todays business and brands �
42 Ford USA �
42.1 Demography �
52.2 Economy �
62.3 Marketing strategy in USA �
72.4 New marketing strategies �
72.5 Ford bold moves �
83 Ford Germany �
83.1 Demography �
93.2 Economy �
104 Marketing strategy in Germany �
104.1 Some Figures �
104.2 Sport Marketing �
104.3 High Quality �
114.4 Behaviors expected from Ford Motor Company �
115 The TV-Advertising in Germany of the Ford Mondeo �
115.1 The Story �
115.2 Why does this advertising fit to the German customers �
115.2.1 The German automotive culture �
125.2.2 High / Low context �
125.2.3 The behaviors of German customers �
126 Ford China �
Portrait of Henry Ford (ca. 1919)
English: Ford Motor Company Headquarters, Dearborn...
Figure 1126.1 Demography �
136.2 Economy �
146.3 Ford in China �
157 Ford's marketing strategy in China �
157.1 Why did Ford invest in China's car market? �
177.2 Ford marketing strategy in China �
197.3 Symbolism used in Ford's commercial �
197.3.1 Red colour �
197.3.2 Tiger �
208 The importance of different advertising for different countries and cultures �
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General Information about Ford
Short overview of the history
The automobil maker "Ford Motor Company" was founded by Henry Ford in Detroit (Michigan) and incorporated on the 16 th of June 1903. Ford was launched from a converted wagon factory, with $28,000 cash from 12 investors. During its early years, the company produced just a few cars a day at the Ford factory in Detroit.
In 1908, the Ford Company released the Ford Model T. With the increasing demand of the car, they...