FOUNDATIONS OF MARKETING
COMPANY PROJECT:- BHARTI TELEVENTURES LTD.
FOR PARTIAL FULFILLMENT OF THE FOM COURSE
1). INTRODUCTION 3,
2). THE COMPANY 4,
2.1 Business Sector
2.2 Sales and profit trend
2.3 Market share
2.4 SWOT analysis
3). THE MARKET ENVIRONMENT 7,
3.1 Geographical market
3.2 What business are they in
3.3 PEST-G Analysis
4). THE COMPETITION 10,
4.1 Who are the main competitors?
4.2 Market share
5). MARKETING STRATEGY AND TACTICS 11,
5.4 Growth strategy
6). THE MARKETING MIX 13,
7).EVALUATION OF THE COMPANY'S STRATEGIES AND 14, TACTICS
7.1 Evaluation of the company's current position
7.2 Evidence of the company's success
7.3 Prospects for future growth
8). CONCLUSION 16,
9). REFERENCES 17.
"As we spread wings to expand our capabilities and explore new horizons, the fundamental focus remains unchanged: seek out the best technology in the world and put it at the service of our ultimate user: our customer."
Sunil Bharti Mittal (Chairman and Group Managing Director)
Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services.
Its subsidiaries operate telecom services across India. Bharti Tele-Ventures is India's leading private sector provider of telecommunications services based on a strong customer base. Bharti Telecom is among India's largest mobile phone operators. With more than 24,337,837 subscriptions as of July 2006, the company is one of the world's fastest growing telecom companies. It offers its mobile services under the Airtel brand and is headed by Sunil Mittal, one of India's richest men with a total worth of US$2.6 billion. The company comprises several subsidiaries, such as Bharti Televentures and Airtel
Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. From the creation...