To manage is to work with people and resources in both an effective and efficient way which will ultimately enable a company to reach its projected goals. A manager will be effective when the goals are completed. By the same token, a manager will be efficient when these goals are achieved after carefully using the resources available (personnel, money, time, and materials) in a company. Balancing both efficiency and effectiveness is a task that can be accomplished (Bateman, Snell, 2004) through the four functions of management: planning, organizing, leading, and controlling. According to Bateman and Snell, planning is the management function of methodically and thoroughly making decisions about the goals and activities that a person, a team, a work unit, or an organization follows. Organizing is the management function of assembling and coordinating human, financial, physical, informational, and other resources needed to achieve these goals. Leading is the management function that connects the manager's efforts to motivate top performance by his or her staff.
Controlling is the management function of supervise the projected progress and making modifications as needed. The four functions of management at my organization, are applied when our Marketing Department studies what new products should be launched in the printing market. By efficiently and effectively managing the available resources and determining if more resources are needed to accomplish these goals, our company can successfully stay ahead of the competition.
Planning is the first function of management; it requires managers to first lay down a pre-established plan to accomplish the objectives of a company. Next, an agenda needs to be created to schedule the steps needed to achieve these goals in a certain time frame. Afterwards, managers need to decide what will be the resources needed so the objectives are effectively met.
Whenever our Marketing Department plans about...