BUSINESS MANAGEMENT ENGLISH (BME) PRESESSIONAL
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Model Answer A Marketing Option
English for International Students Unit
Business Management English Presessional 2013
BME COVER SHEET AND DECLARATION
STUDENT ID. No. & NAME
1111222
Lorraine Mighty
BME GROUP No.
6
ASSIGNMENT TITLE
Satisfying Soups (MIGHTY-1111222-6-FR2)
ASSESSED CASE, ASSESSED ESSAY, PDP, FEASIBILITY REPORT
Feasibility Report
HOME TEACHER
Craig Jones
SECOND TEACHER
Laura Lawley
DATE OF SUBMISSION
10 September 2013
TOTAL WORD COUNT
3318
FIRST/FINAL SUBMISSION
Final Submission
D E C L A R A T I O N By completing the above, I declare that this submission is my work; that it has been written in my own words; and that all references, direct or indirect, to other published or unpublished sources have been accurately acknowledged using the Harvard Referencing System.
BUSINESS MANAGEMENT ENGLISH (BME) PRESESSIONAL
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Report to Investigate the Feasibility of Launching Satisfying Soups in Birmingham, UK
Lorraine Mighty September 2013
BUSINESS MANAGEMENT ENGLISH (BME) PRESESSIONAL
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Contents
1. Executive Summary ........................................................................................................................... 4
2. Introduction ........................................................................................................................................ 4
3. UK Market Analysis............................................................................................................................ 4
3.1 PESTEL Analysis........................................................................................................................... 4
3.2 Target Market ................................................................................................................................ 6
3.3 Porter's Five Forces Analysis ........................................................................................................ 7 4. USP of Satisfying Soups ................................................................................................................... 9
5. First Year Cash Flow Forecast for Satisfying Soups ................................................................... 10
Analysis of Cash Flow Forecast ........................................................................................................ 11 6. Marketing Plan................................................................................................................................. 11
6.1 Product......................................................................................................................................... 11
6.2 Place ............................................................................................................................................ 12
6.4 Promotion..................................................................................................................................... 13
6.5 People .......................................................................................................................................... 13
6.6 Process ........................................................................................................................................ 13
6.7 Physical Evidence........................................................................................................................ 13 7. Conclusion....................................................................................................................................... 13
8. Recommendations ........................................................................................................................... 14
9. Reference List .................................................................................................................................. 15
10. Appendices ..................................................................................................................................... 16
Appendix 1: EAT Soup Menu ............................................................................................................ 16
Appendix 2: Projuice Price List - Soups............................................................................................ 17
List of Tables & Figures
Figure 1: Mobile phone ownership, by platform provider, October 2012 (Mintel, 2012b) ....................... 5 Figure 2: Consumer attitudes towards social networking sites, March 2012 (Mintel, 2012a)...