Franchising and business

Essay by homie1College, UndergraduateA, May 2006

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A franchise is commercial relationship between the owner of a trademark, service mark, trade name, or advertising symbol and an individual or group wishing to use that identification in a business. sort of like McDonalds, or Taco Bell. The franchise governs the method of conducting business between the two parties. Generally, a franchisee sells goods or services supplied by the franchisor or that meet the franchisor's quality standards. Franchising is based on mutual trust between the franchisor and franchisee. The franchisor provides the business expertise (marketing plans, management guidance, financing assistance, site location, training, etc.) that otherwise would not be available to the franchisee. The franchisee brings to the franchise operation the entrepreneurial spirit and drive necessary to make the franchise a success.

Advantages would be that some franchises let you be your own boss (at least to a point) as apposed to working for an employer. Franchises offer you the chance to go into business yourself even if you are lacking in money or business experience.

Get a head start. Compared to normal start-up companies, franchises provide a head start to the business owner by providing support on an as-needed basis. In several time a lot of people Gain additional training and assistance. Profit from name recognition. One of the most difficult things to do when starting a business is to develop a recognizable presence with your customers. This usually only happens over time. Franchises eliminate this hurdle by developing an image in the marketplace. This is important because it saves you both time and money.

Some Disadvantages would be that you must play by the rules. If you are buying a franchise because you can't stand working for someone else, you may want to think twice. When you buy a franchise, you are not free to...