Functions of Public Relations

Subject  > Businesss Research Papers  > Management

Introduction An organization's image can depend on the degree on the public's support its organizational missions, strategies, and goals. Public relations professionals serve as communicator between organization and its public. Public relations also provides message and educate the public about the activities of an organization. The functions of public relations can categorized as organizational or as societal. This paper will explain the similarities and differences exist between the organizational functions and societal functions of public relations. Media Relations Media relations is one of the many organizational functions of public relations. The mass media is a unique feature of modern business world. One of public relations fundamental characteristics is the practice of influencing public through the media. The most effective way to attract public ...

... priorities based on their social implications. Organizational and Societal Functions U.S. Department of Labor defines that public relations professionals handle organizational functions of public relations such as media and publicity, community relations, consumer relations, industry relations, governmental relations, political campaigns, and interest-group representation. Organizational functions of public relations also involve conflict mediation and employee and investor relations. (U.S. Department of Labor, 2005) All other functions are considering societal functions. Organizational functions involve informing the public and the organization investors about the story of the organization. Other functions such as publicity and social responsibility are societal functions. The societal functions of public relations is to maintain a harmony within the social system. Each function has its own purposes,

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