Functions of Public Relations
- Date: December 10, 2006
- Level: University, Bachelor's
- Grade: A-
- Length: 4 pages (974 words)
- Essay rating:
- Keywords:
societal functions of pr, organizational functions, consumer relations, public relations pr, sitel, employee relations, ...community relations, government affairs, issues management, communications management, investor relations, public affairs, loose categories, positive image, public communications, marketing communications, social responsibility, viewpoints, publicity, scope
Hide extra keywords
Subject > Businesss Research Papers > Marketing
The functions of Public Relations (PR) can be grouped into two loose categories: organizational and societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company, and societal functions of PR interests' activities regarding society. Organizational functions of PR are activities that interact with or affect organizations while societal functions of PR have to do with actions that connect to the public. Communications management, media, government affairs, publicity, investor relations, community relations, consumer relations, and employee relations are organizational functions while marketing communications, consumer relations, public affairs and issues management plus social responsibility are societal functions. An industry must develop a ...
... as they all have the same desired end. All functions are shaped to build goodwill between the community and organization. All the functions give an edge to a PR campaign giving a competitive standing to an organization to build the respect and trust with the consumer.
Conclusion
Public relation is a management function exchanging information, understanding, recognition, and collaboration between a company and the public. (Seitel, 2004) Each of the companies' public maintains a key role that has to be monitored and maintained at all times. The functions of PR can become organizational or societal, keeping in mind the promotion of the entire company
References:
Farlex (2005) The Free Dictionary Retrieved September 3, 2006 from
http://www.thefreedictionary.com/
Harris, L (2006) PR
essay continues for another 100 words
10 December, 2006 18:57:29
However you need to be cautious of run on sentences, and a few extra word errors. For example the last sentence in the opening paragraph. It is somewhat hard to read but the content is good. I have had several PR classes and nothing conflicts with what I have learned. So all in all a good piece of work just, spend the 20 minutes necessary to edit this work. Still better than writing the whole thing from scratch.
