This case study is about MSc Services Limited, which provides a range of career development and recruiting services to the major players in the European Oil sector. It has three offices; in Aberdeen (headquarter) Stavanger (Norway) and The Hague (Netherlands). For the coming year the senior management investigates the issues, whether to close the office in the Hague, whether go into the market with a new personality testing service or whether to expand the Hague office's operations.
The case study should begin with an executive summary, which summarizes the investigation of the described issues above. In following sections, decision parameters should be calculated to derive decision parameters. A detailed financial evaluation should be provided by analyzing the company's profit position, conducting a CVP analysis for the new service, and a payback and Net Present Value calculation. In the end of this report, the conclusion should provide recommendations based on interpretation of the financial analysis and other external factors whether or not to undertake these projects.
Table of Contents
1 EXECUTIVE SUMMARY 2
2 THE FUTURE OF THE HAGUE OFFICE 3
3 MARKETING STRATEGY - NEW PERSONALITY TESTING SERVICE 3
4 THE EXPANSION OF THE HAGUE OFFICE 4
5 CONCLUSION 6
Appendix 1: Bibliographies..................................................................... . ...7
1 EXECUTIVE SUMMARY
This report considers" three main issues, including; whether or not to close the office in Hague, whether or not the company should introduce a new personality testing service and whether to undertake refurbishment in order to increase market share of The Hague office. It has already been proposed by the manager of Stavanger and Aberdeen offices to close the Hague office due to its loss of ÃÂ£1,000,000. But if we evaluate each firm's margins and their contributions to the overall corporate performance, we can see that The Hague...