Gap Analysis: Intersect Investments

Essay by MSCARPUniversity, Master'sB+, December 2007

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Gap Analysis: Intersect Investments � PAGE �1�


Gap Analysis: Intersect Investments

University Of Phoenix

Transformational Leadership


Mike Sawyer

November 18, 2007


Gap Analysis: Intersect Investments

Many companies in the financial services industry have found it difficult to sustain growth. Unless they can increase their customer base by offering a wider variety of products or services, their business will fail because they will be unable to withstand the competition. In an attempt to remain competitive, Intersect Investment Services has identified a new vision. The new vision hopes to build long-term relationships with their customers. The Executive Vice President of Marketing and Sales has been tasked with creating and executing a plan to turn the organization around within 12 months. The changes are being met with much resistance. Intersect Investments must identify the relationship between external and internal forces and resolve this issue found to allow the move towards reaching their goals.

Situation Analysis

Issue and Opportunity Identification

Intersect Investment Services has a goal to grow their business by adding new customers, retaining current customers and increasing the amount current customers spend and invest with their organization. Intersect hopes that this goal will be achieved within a 12-month period. Intersect can grow its business and become a stronger organization by using strategic planning. The plan will require significant changes within the organization. "A strategic plan outlines an organization's long-term direction and actions necessary to achieve planned results. Strategic plans are based on considering an organization's strengths and weaknesses relative to its environmental opportunities and threats." (Kinicki & Kreitner, 2003, p. 679). The plan to implement the 'customer intimacy/trusted advisor' approach has been met with resistance from many employees and leaders within the organization. The sales department expressed their resistance during one of the...