Gap, Inc. is a global company with fiscal revenues of $14.5 billion annually.
The following strategic points are corollary to
The launch of an interactive marketing campaign which collects metric and demographic data from
Project strategy will be developed to learn as much information about
(e.g. clothing sizes, color preferences, shopping habits, fashion preferences, future product awareness, etc).
Disk development will strategically include brand partnerships with other non-textile or clothing related companies whose brand and products are beneficial and relatable to
im(x) mini-DVD's will function to transmit exclusive music, video, and interactive content to illicit customers usage.
im(x) DVDs will balance value added content, (e.g. on-line discounts, an interactive fall catalogue, video , music videos, behind the scene documentaries, etc.) with interactive content designed to draw customers to a data gathering web interface.
This campaign will focus on 16 to 28 year old
Customer data collection will be designed to be as unobtrusive as possible,