Gender Differences and Persuasion: The Times, They Aren't a Changin'
Although women's roles have changed drastically, particularly within the past 40 years, women "are perceived negatively when they try to be direct, assertive, and forceful." Unfortunately, this forces women to have to work harder then men in order to be taken seriously. As a male, gender differences in persuasion are an important consideration that I should take into account in the future when dealing with women, both on a personal and a professional level.
In dealing with my own personal relationships with women, I have always considered myself to be open to a woman's beliefs and ideas based on who she is as a person. I must admit however, that I may subconsciously view women as, "warmer and more nurturing then males." If I were to have plans to go see a movie with one of my male friends, and I wanted to see the newest action move out, while he on the other hand wanted to see the newest chick flick, I would use a persuasive techniques that would bluntly be considered mockery.
If I were to be placed in the same situation with a female friend, I would probably not make fun of her, but instead try to convince her that my action movie has an underlying message of love. From studying this concept, one can clearly see that even in today's world, we still place women into gender-specified roles in society.
Research has found that, contrary to popular beliefs, women are still, "perceived negatively when they try to be direct, assertive and forceful." This is most evident when viewing the research found in the Reinforcement Expectancy Theory, which focuses on the persuasiveness of female doctors versus male doctors. This study has found that, "female doctors can...