Global Business Plan for MGT 448 Euro Communications

Essay by ka28277University, Master'sA+, March 2005

download word file, 26 pages 4.5

Table of Contents

I. Introduction

A. Executive Summary

II. Company Overview

A. Mission Statement of Euro Communications

B. Define who we are

C. Purpose of our product

III. SWOT Analysis

A. Strengths

B. Opportunities

C. Weaknesses

D. Threats

IV. Market Selection Criteria

A. Why will consumers in Germany desire this product?

B. Germany's Economic Factors

C. Social/Cultural Issues

D. Financial Considerations

V. Regional and Country Analysis

A. Historical Perspective

B. Economic Alliances

C. Drivers of Globalization

D. Economic Development Stage

E. Role in Economy

VI. Country Risk Analysis

A. Basis Need Analysis

B. Economic and Financial Forces

C. Political and Legal Forces

D. Social Cultural Forces

E. Competitive Forces

VII. Strategy Implementation

A. Description of HR Plan

B. Cultural Awareness

C. Impact of Country Risk on Business Operations

D. Impact of Employee Productivity

VIII. Financial Plan

A. Financial Strategy

B. Financial Analysis

C. Resources and Organizations Used

IV. Marketing Plan

A. Product Description

B. Promotional Programs

C. Product Distribution

D. Product Pricing

E. Market-Demand Forecasts

X. Conclusion/Recommendations


Technology in the world today is advancing faster than ever. One such area that has seen tremendous growth along with unlimited possibilities is the wireless world of cellular telephones. Cellular telephones have progressed from being a simple person to person communication device into becoming an invaluable tool for business travelers. Services such as on-demand internet and global networks have proven to be very valuable for travelers that are trying to find their way around in countries that they are not familiar with. Regardless of the advancements, however, the cell phone technology has one area that is still yet to be truly developed and that is the "hands-free" technology. The current technology in place is not truly a "hands-free" technology. Many states in the United States have already incorporated laws that do not...