We are living in a period were trade is becoming more global by the day. Different people have different backgrounds and culture influence a person's daily and consumer behaviors. Attitudes towards business environments, business practice's, individual business etiquette, entrepreneurships, willingness to accept risk, language, politics, religion, customs, and the role of the woman all make up a culture.
Culture goes much deeper than above. Communication with foreign communities may be the hardest element. Proper greetings, facial expressions, articulation, tone and pace all affect how a foreign market perceives foreign people's character. They change from country to country and even within countries.
Understanding all of the different aspects of a prospective culture is difficult and time consuming, but companies must become progressively more aware of foreign cultures when aiming to a successful international business. It is vital for companies to research and as Mr. Wilson states, ". . . observation and experience are also necessary."
Culture is the invisible backbones to a societal body. Therefore, before entering a market, one must go through all seven market research processes, but also observe daily interactions from greetings to business communications. The best way to understand these concepts is to observe them in person. Finally, the company must apply both research and observations to practice experiencing the culture. This will reveal the most feedback because a business will find any misinterpretations of the culture under study. If there is a misinterpretation, the person may feel the awkwardness and be able to decipher what went wrong. In doing this the company will check all of their previous research and may alter any ideas, which lowers the chance of misinterpretations. Fast communication between people and places has boosted many companies to expand into other countries. Yet, cultural and linguistic differentiations are the most sustainable features companies...