International Issue: Godiva has its roots in Belgium, where the handcrafting of chocolates stems from a long tradition. With the development of Godiva, company expands its market to foreign countries. There are three major international markets for Godivaáïs product: I) European Market: Godiva sell its product to those European countries based on the different culture and its related consumer requirement. The product image and distribution channel is different according to the European customeráïs taste and consumption habit.
II) North American Market: Godiva chocolates are very popular in the U.S.A. And the product selling is seasonal, especially in the festival and holiday.
III) Japan Market: Godiva chocolates represent a famous and luxury image in Japanese market. Godiva company can generate high profit in this market because of price level (4000bf per kilogram compared to 2000 bf in the United States and 1000 bf in Belgium).
Strength & Weakness: The strength of Godiva Company is obviously.
English: Customer satisfaction rating scale
Lady Godiva
Français : Truffes Godiva en vitrine de leur maga...Chocolate praline are popular as luxury food and the selling price is relative high, so Godiva can generate much more earning and higher profit margin than its competitors; Godiva product is famous for high quality chocolate praline and its chocolate product is original in style (include ingredients & design of praline). So when it was introduced to foreign market, the customer satisfaction level is very high, especially in European countries such as Italy, Spain and so on; The package of Godiva chocolates also have a distinctive style & flavor---prewarapped or custom made, which add potential value for its product and attract customer purchase as gift; Under the cooperation with the Campbelláïs Soup Corp, the Godiva company establish stable distribution channel to the foreign customer.
The Godiva Company also has weakness. The company own long history and create the luxury image for its chocolate product, which...