Advertisement is basically a collective term for public announcement designed for sale of a product or commodity or service. It can be informative, persuasive, misleading, boring or even useless. It is up to the producer of the advertisement that how does he makes it a good one. The first thing one needs to take into account is that it should attract readers no matter whoever the reader is. It should provide such a structure and organization that it could project its own image. It should also unify and provide some sort of consistency that it could make it self unique from the rest.
Before making an advertisement one has to know some important facts about it to make it a successful one. The producer must know that who will be reading the advertisement or who will be the targeted audience. How motivated the audience is or where will the audience encounter this publication is important to know to make it a good advertisement.
What image does one wants to project or what texts and graphics will he use is important to know because that is how he will make the readers job easier which is an essential factor to make a good print advertisement.
An organization could create an image and achieve instant recognition by using consistent colors, page layouts or a logo, for example a company could achieve recognition is with a professional logo or a slogan. It should be the focal point of the advertisement and remember while creating a focal point that in western culture eyes move from left to right and from top to bottom.