Case exam AP Degree in Marketing
Management
Martin Thorup Jensen
280391-2427
Exam no. 7
Ram14Mint2
03-06-2011
1.1 Make a preliminary characterisation of Green Click Media's products and
solutions and make an evaluation of the company and their current possibilities
1
on the German market.
Green Click Media is a company which sells solutions for online advertising using
Google Adwords. It was founded in 2009 and it is located in the northern part of
Jutland.
Green Click Media offers 3 different solutions for your company:
Google Adwords - Google Adwords is for the cost-oriented sompany owner who
wants marketing for every dollar. Basically what Adwords do is, you create the ad
and you choose some keywords or sentences that describes your company. When the
potential costumer searches for one of your keywords your ad will pop out besides the
search results. This means that you're advertising for an already interested audience.
SEO (Search Engine Optimization) - SEO is a tool which can improve your location
on miscellaneous websites, or grant you a better ranking among the search results
when someone searches for your products or similar. The method is very dynamic,
which means, that a given place in a search result is never gauranteed. SEO is a
continuous work, where you try find out how search engines works and what the
criterias they have for showing search results, such as; knowledge about what people
search for, what kind of words they use and what makes people enter websites.
Webpages.
Annual report:
(DKK 1.000) 2010 2011 2012 2013 2014
Gross Profit 288 1.270 4.268 - -
Staff Costs 382 1.214 4.156 - -
Operating profit -94 56 112 - -
Other financial cost -1 -7 -9 - -
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Net income before
taxes -95 47 105 - -
Net income...