Company Mission Statement:
"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycled and branded products and services selected market segments"
Company Vision Statement:
"Harley-Davidson is n action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government and society). Harley-Davidson believes the key to success is to balance stakeholders' interests through the empowerment of all employees to focus o value-added activities"
ÃÂ¶In 1903, Harley-Davidson was formed in the Davidson's family backyard. Formed by the Davidson Brothers (William D, Walter, Arthur) and William S. Harley
ÃÂ¶In 1909, Harley-Davidson introduced its first V-twin engine, which is the Company's' standard to this day.
ÃÂ¶During the World War I, Harley-Davidson supplied the military with 20,000 motorcycles
ÃÂ¶In 1930's after the World War I, great depression devastated the motorcycle industry.
Harley is one of the survivor
ÃÂ¶In 1941, World War II, Harley-Davidson produced more than 90,000 motorcycles
ÃÂ¶In 1947, Harley-Davidson added additional facilities in Milwaukee because demand for motorcycle exploded after the World War II
ÃÂ¶In 1953, Indian closed and Harley-Davidson was the king of the road
ÃÂ¶In 1965, Harley ended family ownership with a public offering
ÃÂ¶In 1969, the company merged with the American Machine and Foundry Company
ÃÂ¶In 1981, 13 managers purchased the business from AMF
ÃÂ¶In 1986, Harley-Davidson INC. became publicly held
ÃÂ¶In 1983, Harley owner's group (HOG) was formed
ÃÂ¶Net sales totaled $ 2452.9 million in 1999, an 18.8% increase over 1998
ÃÂ¶Net income was $ 267.2 million, up 25.2% from 1998
ÃÂ¶Diluted earnings per share for 1999 was $ 1.73, up 25.3%
ÃÂ¶40% annual growth rate in its stock price since going to public in...