home textiles

Essay by prishan October 2014

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Special Product Group Project

On

BRAND LOYALTY IN RELATION TO HOME TEXTILES

Submitted by

JISHITHA.M

PRIYANKA RAJANALA

Under the supervision of

Ms.Harleen Sahni

Department of Fashion Management Studies (FMS)

National Institute of Fashion Technology (NIFT)

Ministry of Textiles, Govt. of India

GH-0 Road, Behind Infocity

Gandhinagar382007. Gujarat

www.nift.ac.in

October,2014

DECLARATION

We declare that we have completed the Special Product Group project on the topic "Brand loyalty in relation to home textiles". We also declare that all the taken data has been acknowledged by us. We have put in efforts to complete this Special Product Group project successfully.

………………………………………………………..

JISHITHA.M

PRIYANKA RAJANALA

MFM-III

2013-15

ACKNOWLEDGEMENT

We, Jishitha Mohan and Priyanka Rajanala, take this opportunity to thank our mentor Ms. Harleen Sahni for providing us with an interesting project and guiding us throughout the project and also for helping us to explore new things. We thank NIFT for adding this module in our curriculum and providing us an opportunity to get hands- on experience of Home Textiles Industry.

We would also like to thank our other faculty members for their encouragement and support for guiding us in documenting our work and knowledge gained through this module.

INTERVIEWEE

Name

Designation

Mode of interview

Industry

Contact No.

Mr.Suneel Mohnot

President commercial (welspun India Ltd)

Telephonic

(conference call)

Home textiles

+91-8879685001

Ms. Shalu Zala

Brand manager (welspun India Ltd)

Telephonic

Home textiles

+91-8879685001

Ms.Rajlakshmee

Design thinker (welspun India Ltd)

Telephonic

Home textiles

+91-8879685001

Mr.Sunil George

Brand Manager Reliance Communication

Telephonic

Telecommunications

+91-9819232281

OBJECTIVES

I. To understand the formation and strengthening of brand loyalty

II. Study of supply chain

III. Understanding the various marketing strategies

INTERVIEWS

Group Interview:

Mr. Suneel Mohnot - President (Commercial) at Welspun India

Ms. Shalu Zala - Brand Manager at Welspun India

Ms. Rajlakshmee - Design Thinker at...