Special Product Group Project
BRAND LOYALTY IN RELATION TO HOME TEXTILES
Under the supervision of
Department of Fashion Management Studies (FMS)
National Institute of Fashion Technology (NIFT)
Ministry of Textiles, Govt. of India
GH-0 Road, Behind Infocity
We declare that we have completed the Special Product Group project on the topic "Brand loyalty in relation to home textiles". We also declare that all the taken data has been acknowledged by us. We have put in efforts to complete this Special Product Group project successfully.
We, Jishitha Mohan and Priyanka Rajanala, take this opportunity to thank our mentor Ms. Harleen Sahni for providing us with an interesting project and guiding us throughout the project and also for helping us to explore new things. We thank NIFT for adding this module in our curriculum and providing us an opportunity to get hands- on experience of Home Textiles Industry.
We would also like to thank our other faculty members for their encouragement and support for guiding us in documenting our work and knowledge gained through this module.
Mode of interview
President commercial (welspun India Ltd)
Ms. Shalu Zala
Brand manager (welspun India Ltd)
Design thinker (welspun India Ltd)
Brand Manager Reliance Communication
I. To understand the formation and strengthening of brand loyalty
II. Study of supply chain
III. Understanding the various marketing strategies
Mr. Suneel Mohnot - President (Commercial) at Welspun India
Ms. Shalu Zala - Brand Manager at Welspun India
Ms. Rajlakshmee - Design Thinker at...