Special Product Group Project
On
BRAND LOYALTY IN RELATION TO HOME TEXTILES
Submitted by
JISHITHA.M
PRIYANKA RAJANALA
Under the supervision of
Ms.Harleen Sahni
Department of Fashion Management Studies (FMS)
National Institute of Fashion Technology (NIFT)
Ministry of Textiles, Govt. of India
GH-0 Road, Behind Infocity
Gandhinagar382007. Gujarat
www.nift.ac.in
October,2014
DECLARATION
We declare that we have completed the Special Product Group project on the topic "Brand loyalty in relation to home textiles". We also declare that all the taken data has been acknowledged by us. We have put in efforts to complete this Special Product Group project successfully.
â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦â¦..
JISHITHA.M
PRIYANKA RAJANALA
MFM-III
2013-15
ACKNOWLEDGEMENT
We, Jishitha Mohan and Priyanka Rajanala, take this opportunity to thank our mentor Ms. Harleen Sahni for providing us with an interesting project and guiding us throughout the project and also for helping us to explore new things. We thank NIFT for adding this module in our curriculum and providing us an opportunity to get hands- on experience of Home Textiles Industry.
We would also like to thank our other faculty members for their encouragement and support for guiding us in documenting our work and knowledge gained through this module.
INTERVIEWEE
Name | Designation | Mode of interview | Industry | Contact No. |
Mr.Suneel Mohnot | President commercial (welspun India Ltd) | Telephonic (conference call) | Home textiles | +91-8879685001 |
Ms. Shalu Zala | Brand manager (welspun India Ltd) | Telephonic | Home textiles | +91-8879685001 |
Ms.Rajlakshmee | Design thinker (welspun India Ltd) | Telephonic | Home textiles | +91-8879685001 |
Mr.Sunil George | Brand Manager Reliance Communication | Telephonic | Telecommunications | +91-9819232281 |
OBJECTIVES
I. To understand the formation and strengthening of brand loyalty
II. Study of supply chain
III. Understanding the various marketing strategies
INTERVIEWS
Group Interview:
Mr. Suneel Mohnot - President (Commercial) at Welspun India
Ms. Shalu Zala - Brand Manager at Welspun India
Ms. Rajlakshmee - Design Thinker at...