Paper 1, MBA 713-01, By Waqas Sher Zaman, Prof. Ã¯Â¿Â½HYPERLINK "mailto:firstname.lastname@example.org"Ã¯Â¿Â½SKÃ¯Â¿Â½ Pemmaraju, March 23rd, 2014, pg. Ã¯Â¿Â½ PAGE \* MERGEFORMAT Ã¯Â¿Â½1Ã¯Â¿Â½
To: Professor Sk Pemmaraju
From: Waqas Sher Zaman
Subject: McDonald's Corporation
McDonald's Corporation: McDonald's Corporation is the world's largest chain of hamburger fast food restaurants which serves approximately 68 million customers on daily around 119 different countries and haves 30,000 restaurants worldwide. McDonald's headquarter is in Oak Brook, Illinois, USA and company was started as a barbecue restaurant in 1940 by Richard and Maurice McDonald. In 1948, owners of the company reorganized the business to a hamburger stand and thereafter in 1955 businessman Ray Kroc joined the company as the first franchise agent. Ray Kroc purchased the chain from the McDonald brother and made it grow worldwide. (McDonald Corporation) The corporation itself either operates a McDonald's restaurant or by a franchisee. McDonald's Corporation revenues are obtained from the rent, fees paid by the franchisees, royalties and the sales from the restaurants operated by McDonald's Corporation.
McDonald's Corporation had annual revenues of $28.15 billion in the year 2013 whereas their profits were $5.6 billion. (Yahoo finance) McDonald's product line includes selling hamburgers, cheeseburgers, french fries, chicken items, breakfast items, desserts, milkshakes and soft drinks. Due to changing consumer taste and to survive in this competitive and ever changing environment McDonald's Corporation has added salads, wraps, fish, fruit and smoothies to its menu list. (McDonald Corporation)
Purpose of McDonald's Corporation: The main purpose of McDonald's Corporation is to serve fast food and to do everything that can be done to respect the customer and to have customer trust in their brand.
Why I Chose McDonald's Corporation: Following are the reasons why I choose McDonald's Corporation 1. McDonald's Corporation is one the world largest and leading fast food chain...