Implementing Strategies

Essay by gfilia March 2004

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Introduction1

Q-Telecom Profile1

Ways For Improvement2

Implementing Tools For Improvements4

Resistance of change6

Q-Telecom' Leadership Style8

Conclusion10

References11

Internet Resources11

INTRODUCTION

The rapidly growing Greek mobile phone market is set to expand even further as new players and licenses bring a greater competitive edge to the newly liberated telecommunications environment. The complete implementation of deregulation in the Greek mobile telecom market creates much opportunity for network infrastructures sales to new competitive mobile telecom networks, Anon1 (2003). In 1992 Info-Quest' commencement of activities in new technological sectors - such as Mobile Telephony, the Internet and Satellite Services - was characteristically opportune.

Q-TELECOM PROFILE

Q-Telecom, a division of Info-Quest , is the first Greek private integrated operator that plans to offer combined services of mobile/fixed telephony and Internet.

In 2001, Info-Quest invested for the telecom area 25,000,000 euros for the acquisition of a special license of mobile and fixed telephony and 100,000,000 euros for intermediate investments for the development of networks and infrastructures.

Focusing its commercial in the large urban centers, Q-Telecom develops a second-generation mobile telephony network. Q-Telecom provides a wide range of integrated telecommunications solution and services for businesses and home users.

In the mobile segment, Q-Telecom competes with three major companies. Panafon, which is affiliated with Vodafone, Telestet, which is a subsidiary of Italy's STET and thirdly Cosmoste, which a subsidiary of OTE .

Mobile telecommunications industry is advancing quickly. Main evolvements for 2002 were the buying of new spectrum from the companies in order to support new applications like GPRS, the introduction of MMS and multimedia in the market, as well as the continuing drop in the average actual generated from each telephone line. Only the three leading mobile phone companies in Greece, Cosmote, Vodafone, and Telestet are granted a 3rd generation license and as a...