Importance of marketing
TABLE OF CONTENTS1. ABSTRACT22. INTRODUCTION22.1. Background22.2. Purpose of the report22.3. Statement of the problem23. METHODOLOGY34. FINDINGS34.1. What is marketing?34.2. Impact of Marketing34.3. Why Marketing is Important54.3.1 Five key factors to an effective marketing64.3.2 Market Research64.3.3 Marketing Environment220.127.116.11 The micro-environment18.104.22.168 The Macro-environment74.3.4 Marketing Segmenting, Targeting, Positioning84.3.5 Marketing Mix84.3.6 Implementation104.3.7 Controlling104.4. Marketing and Branding105. CONCLUSION126. REFERENCES131. ABSTRACTMarketing helps guide businesses in making strategic decisions by identifying growth opportunities and developing creative ways to approach those opportunities. Through successful marketing, a business will conduct extensive research, strategize and plan, brand the product, conduct product development, train the sales force, establish points of purchase, use public relations, and follow-up with good customer service.
Marketing is the activity of a business organization that identifies customers, markets, as well as market segments and develops products or services to meet the needs of the customers by offering value of a product or service in exchange for profits and revenues for the business. In brief, marketing informs, educates, and persuades and it is paramount to the achievement of business success2. INTRODUCTION2.1. BackgroundMarketing can be described as advertising a product. Marketing occurs when a company is trying to persuade costumers to buy the product that they produce over another company's product. Marketing includes intensive research so that the company can get an outlook at what is the current trend in the marketplace. The problem is that marketing in theory contains these following activities also known as the 4-Ps which are developing the product, pricing the product, promoting the product and deciding what people to sell the product.
2.2. Purpose of the reportThis report aims to give basics of marketing comcept that is the most vital fact in business life for success. This report will tell why marketing has become so important in business life.
2.3. Statement of the problemAn...