INDIAN ANIMATION INDUSTRY
The Indian animation market, fairly "static" until a few years ago, is suddenly waking up to a host of global opportunities that promise a lot of "action" for the country's leading design specialists. The demand for animation production services from international animation studios spurred in large part due to India's lower costs of animation production and technical manpower to meet 2-D and 3-D animation requirements is drawing Indian companies into the animation framework, compelling them to view this emerging market with seriousness.
During the 1996-99 period, in fact, the share of the Asia Pacific region in the global computer animation production market has increased significantly, based on some of the above-mentioned strengths.
North American film and television program producers (that boast worldwide networks) are finding it viable to sub contract animation production activities to independent studios overseas, and thus focusing instead on areas like film distribution. Indian companies are naturally partaking of this expanding potential.
THE INDIAN DOMESTIC SEGMENT: A HOT HOME MARKET
The Indian domestic market too is throwing up revenue generation prospects for ICT solutions providers specializing in this market. The requirement by the burgeoning Indian television segment for animation and special effects related work is also giving a fillip to this segment. Recognizing this potential, a number of Indian software players are turning their attention to animation. Animation studios now dot the country and the industry is also witnessing the arrival of training houses that are dedicated to building skilled manpower for this market.
Cities in India such as Mumbai (which houses India's movie industry), Chennai, Bangalore, Hyderabad and Trivandrum are playing host to some of the country's leading animation houses. Companies such as Crest Communications, Films Division, Maya Entertainment, Silvertoon Studio, UTV Toons, Zee Institute of Creative Arts (ZICA), 2NZ Studios, Prasad Studios,