ROBERT PRINCETON AT FALLS VIDEO
I- CASE SUMMARY
Robert Princeton was hired to work as assistant manager at Falls Video, a family business owned by the Valencia family. Being an enthusiastic new graduate, Princeton raised many proposals to his boss with the hope of improving staff skills in serving the customers. As a result of this, his boss, Mario and Momma Valencia were furious and insisted that Princeton should only do what he was told to do. Despite of this frustration, Princeton kept on working and even had more new ideas with the hope to prove his value to the company. He initiated a kind of customer survey and developed a way for tracking customers. Unfortunately, this was not recognized by Valencia in the meeting to discuss his accomplishments.
Eventually Princeton decided to resign and pursued graduate study.
II- ANALYSIS & ISSUE
THE VALENCIA FAMILY BUSINESS CULTURE
Established by Momma and Poppa, the family business in grocery had been developing from 1983 to 1987- at the time of the case.
As a family business, they concerned much on cost cutting to stay in the business in short run, rather on strategies to develop in long term. This is quite understandable for a business with only 3 family members playing the managerial role. Therefore, their goals in doing business must be for short term profits and stability, rather than pursuing ambitious visions and making improvements or big changes. With such characteristics, the fact that the Valencia family did not appreciate initiatives of a new graduate who almost had no work experience was quite explainable. Unfortunately, this may not be an ideal place for an enthusiastic new graduate like Robert Princeton to sell his creative and enterprising ideas in an attempt to make changes.