Individual Project -

Essay by zhangluyangUniversity, Master's May 2004

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1.0 Introduction

E-Commerce, or Electronic Commerce, is a general term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. This covers a range of different types of businesses, from consumer-based retail sites like, through auction and music sites like eBay or, to business exchanges trading goods or services between corporations. Electronic Commerce has expanded rapidly over the past five years and this growth is forecast to continue or even accelerate. It is likely that in the future the boundaries between "conventional" and "electronic" commerce will become increasingly blurred as more and more businesses move parts of their operation onto the Internet.

There is no doubt that businesses today face a completely different environment than in the 1980s and 1990s. (www. The current business environment as an evolution was described a type Ⅲ environment: Very dynamic, unpredictable, chaotic, and fast changing.

This project aimed to evaluate how successful of as a virtual bookstore across the Internet.

2.0 Company Profile

2.1 Size:, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, sporting goods, gourmet food, computers, kitchenware and housewares, books, music, DVDs, videos, cameras and photo items, toys, baby items and baby registry, software, computer and video games, cell phones and service, tools and hardware, magazine subscriptions and outdoor living items. operates six Web sites:,,,, and