1. INTRODUCTION
1.1 DEFINITION
Advertising is any paid form of non personal presentation of idea, goods, or services by an identified sponsor.
1.2 BENEFITS OF ADVERTISING
1.2.1 ECONOMIC BENEFIT OF ADVERTISING
Advertising can be a useful tool for sustaining honest and ethically responsible competition that contributes to economic growth.
1.2.2 BENEFITS OF POLITICAL ADVERTISING
Advertising contribute to democracy by informing people about the ideas and policy proposals of parties and candidates, including new candidates whose are not previously known to the public.
1.2.3 CULTURAL BENEFITS OF ADVERTISING
Advertising have impact on media by supporting material of excellent intellectual, aesthetic and moral quality presented with public interest in view. Also, advertising motivate people to act in way that benefit themselves and others.
1.3 THE HARM DONE BY ADVERTISING
1.3.1 ECONOMIC HARM OF ADVERTISING
That happens by misrepresentation and holding relevant facts. Good example for that is advertising for "brand" and by "create" needs for items and services people don't need.
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Arabic Ligature Allah1.3.2 HARMS OF POLITICAL ADVERTISING
Political advertising seeks to disfigure views and records of opponents and unjustly attacks their reputation. This happen when advertising appeals more to people's emotions and base instincts rather than to reasoned sense of justice.
1.3.3 CULTURAL HARMS OF ADVERTISING
This happen by ignoring the educational and social needs of certain segment of audience advertising changes believe and behavior of some audiences.
2. ADVERTISING AND ARAB ARTS
2.1 ADVERTISING AND DISCOURAGE
There is relationship between advertising and Arab arts which make them inter text in many meaning and ways. By objective of stimulating and convince we found the inter text between advertising and discourage.
Marker of advertising in Arab countries depend on discourage and interact audience to encourage them buying a product or trying a service they advertise it.
They use many strategies to attract audience to...