Ingvar Kamprad and IKEA

Essay by timbontjeUniversity, Bachelor'sA, March 2004

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nTable of contents

IntroductionPage 1

Assignments

1. Sources of successPage 2

2. InternationalisationPage 4

3. management process's Page 6

4. Ingvar Kamprad's rolePage 7

5. Challenges aheadPage 8

6. course of action MobergPage 9

Additional information

IKEA nowadaysPage 10

ConclusionPage 11

Appendices

Appendix 1 all IKEA store'sPage 12

Introduction

In these assignments we are examining one of the largest multinationals in the world; IKEA.

Certain aspects concerning IKEA will be discussed and amplified such as what enabled a Swedish retailer who solely used his line of ideas to expand world wide and become such a success. What were the contributions of Ingvar Kamprad to the mayor achievements of the organisation? What challenges lay ahead for IKEA and how should their strategies be adjusted to their current goals.

IKEA nowadays is company which is represented all over the world and has approximately 186 stores in 33 countries and are still seeking new opportunities to conquer new markets.

The 6 specific questions that shall be answered and shall be clarified are:

1.What are the sources of Ikea's success full entry in the furniture retailing business in Sweden?

2.How important was internationalisation to IKEA? What challenges did IKEA face while expanding internationally, and how did it overcome them?

3.What where the management processes by which IKEA coordinated and controlled its Europe-wide operations?

4.What was Ingvar Kamprad's role in Ikea's development?

5.What challenges lie ahead for IKEA?

6.What course of action should Moberg follow in order to deal with them?

1. Sources of success

IKEA is the most successful furniture company conducting business worldwide, what are the main factors for Ikea to become such a success full organisation.

Differentiation

The main issue that makes IKEA so successful is that they took the ability to differentiate from...