Innovation, Design, and Creativity for a Competitive Advantage

Essay by brownie99University, Bachelor'sA+, October 2010

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Innovation Process Paper

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Innovation, Design, and Creativity for a Competitive Advantage

University of Phoenix

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Innovation Process Paper

Innovating and implementing new products at an organization is necessary to stay competitive in today's market. Since the economy plunge organization are striving to produce products or a service that will set them apart from the competition. Starbucks is a well known successful company, with frequently new flavor beverages and products the company can keep the existing customers satisfied. Although the company has reached great success, every organization should introduce new innovative ideas to prevent from becoming an average coffee shop. This paper will identify and discuss the four basic phases of the innovation process, explain how the process will be implemented. Tools and techniques will be identified and the measurement tools to test the results to ensure improvement will be discussed as well.

Identify and discuss the four basic phases of the innovating process

In order for a company to achieve its long term goals, the company will need to implement an innovation process. There are four basic phases to approach product innovation. The processes by which the company can achieve this process consist of; preliminary analysis, Definition, design, and operations. A team of creative thinkers will need to be created, a team of leaders that improve their ability to think accurately, and imaginatively understand why the ability to innovate is very important for the company.

The innovation process to change Starbucks

Preliminary analysis, first Starbucks will need to pull together a team representing all the different perspectives, a team that can come up with a new product or idea that will set the company apart from the competition. Once the...