"Innovative Gaming: A New Approach to Consumer Saving" is a project report in which a new product was created that would be worthwhile to the consuming public.

Essay by zuzu478University, Bachelor'sA+, April 2003

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Table of Contents

I. Introduction: Mission Statement and Vision

II. Product Description and Strategies of Attracting Customer

Cost for Products and Services

Savings: Get more for what you pay for

Customer Satisfaction

Consumer Appeal


III. Consumer Market and Advertising

Network Marketing to Word-of Mouth

Consumer Market Target and Location

IV. Input and Expenses

Expenses: Capital goods

Employee Expense and Specification

Procedures and Length of Production

V. Profit Margin


VI. Legalities and Risk Factors

Counterfeit Redistribution and Piracy


VII. Conclusion

VIII. Appendix

"Innovative Gaming"

A New Approach to Consumer Saving


The most popular videogame console in the industry today is the well-known Play Station 2. One out of every five teenagers from the ages of fifteen to twenty owns one and three out of five teenagers would like to have one. Introduced to the public just two years ago, the Play Station 2 has taken its rightful place as the most desired game system by teenagers and young adults.

The Play Station 2 is the improved version of the Play Station 1 and proves to be an even bigger success. Though it is up against tough competition such as Nintendo's Game Cube and the X-Box, the Play Station 2 still remains in the number one slot amongst the opinion of game-players nationwide. The creators of the Play Station 1 and Play Station 2, Sony, had yet another success in their innovation of electronic gaming.

The reason for its popularity is primarily due to its multifunctional purpose; the Play Station 2 can be used both as a game console for PlayStation 1 and PlayStation 2 games as well as a Digital Versatile Disc (DVD) player. No longer will people need to buy a separate DVD player when they have the innovative technology built into the PS2.

Though it...