Table of Contents
I. Introduction: Mission Statement and Vision
II. Product Description and Strategies of Attracting Customer
Cost for Products and Services
Savings: Get more for what you pay for
III. Consumer Market and Advertising
Network Marketing to Word-of Mouth
Consumer Market Target and Location
IV. Input and Expenses
Expenses: Capital goods
Employee Expense and Specification
Procedures and Length of Production
V. Profit Margin
VI. Legalities and Risk Factors
Counterfeit Redistribution and Piracy
A New Approach to Consumer Saving
The most popular videogame console in the industry today is the well-known Play Station 2. One out of every five teenagers from the ages of fifteen to twenty owns one and three out of five teenagers would like to have one. Introduced to the public just two years ago, the Play Station 2 has taken its rightful place as the most desired game system by teenagers and young adults.
The Play Station 2 is the improved version of the Play Station 1 and proves to be an even bigger success. Though it is up against tough competition such as Nintendo's Game Cube and the X-Box, the Play Station 2 still remains in the number one slot amongst the opinion of game-players nationwide. The creators of the Play Station 1 and Play Station 2, Sony, had yet another success in their innovation of electronic gaming.
The reason for its popularity is primarily due to its multifunctional purpose; the Play Station 2 can be used both as a game console for PlayStation 1 and PlayStation 2 games as well as a Digital Versatile Disc (DVD) player. No longer will people need to buy a separate DVD player when they have the innovative technology built into the PS2.