2.0 THE PRODUCT
3.0 FOREIGN MARKET DEMAND
4.0 MAIN COMPETITORS
5.0 CHANNELS OF DISTRIBUTION
6.0 THE FOREIGN MARKET
7.0 TRADE EXPERIENCES BETWEEN PRODUCT COUNTRY OF ORIGIN
AND FOREIGN MARKET
The purpose of this project is to analyze the international market (Japan) that is of interest to the producer and exporter of ornamental fish. Specific recommendation for the producer/exporter of ornamental fish will be discussed after the analysis of the international market and product profile.
1.2 Brief Description of Ornamental Fish
Ornamental fish keeping is emerging as one of the most popular hobbies in the world today, resulting in a steady increase in ornamental fish trade globally. In Asia, the most popular type of ornamental fish is called the Asian Arowana. Asian Arowana are long, sleek, streamlined fish with great color such as green, red, redtail golden and blue.
This species reaches a length of about 30 inches. The Asian Arowana's huge size, gold and red large scales, bold expression, noble air and elegant movement make it a favorite among hobbyists worldwide. Many Asians believe that Asian Arowana bring them good luck and fortune ("feng shui").
1.3 Methods of Collecting Information
International market and product profile information will be collected based on secondary data. For example, the Central Intelligence Agency publishes the World Factbook, a comprehensive source for general country data. Internet, journals, magazines and newspaper articles on ornamental fish industry will also be used.
2.0 The Product - Asian Arowana (commonly known as 'Dragon Fish' in Singapore)
Ornamental fish originated from Singapore with the brilliant colors, multiple species, varieties and unique features are well known in the international market.
Ornamental fish hobbyist's favorite fish from Singapore is called the 'Dragon Fish' (see photograph below). The...