I. Introduction
Carlsberg's primary focus is the production, sale and marketing of beer, with secondary activities in soft drink and water production. Carlsberg's three key markets are Western Europe, Eastern Europe and Asia.
Carlsberg wants to become market leader in all markets and market segments where it operates by establishing majority shareholdings or partnerships.
Carlsberg's strong portfolio of global, regional and national beer brands appeals to a broad diversity of tastes, personalities and lifestyles and ensures growth in all segments of the beer market. The portfolio is constantly strengthened through a clear branding strategy; with the Carlsberg brand as the leading international premium beer, supported by regional brands such as Tuborg and national brands like Tetley's, Baltika and Ringnes.
Mission
Carlsberg is a dynamic, international provider of beer and beverage brands, bringing people together and adding to the enjoyment of life.
Vision
Carlsberg's overall vision is to build: Probably the best beer company in the world.
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Bottle of Carlsberg Elephant Beer.Our brands will be the consumers' first choice, and we will lead the industry in profitability and growth through a culture of quality, innovation and continuous improvement.
Values
Innovative in finding the ways
We create excitement among consumers, customers and employees.
Ambitious when setting targets
We are daring when pushing for results
Responsible in our actions
We value strong relationships with consumers, customers, employees and partners.
Honest in our approach
We are proud of our company and trustworthy in what we do.
Carlsberg Breweries A/S is rank 5 of Top 10 Global Brewers. www.carlsberg.com
Volume: 78.6million hl
Sales: US$5,015 million
Major Brands: Carlsberg, Tuborg, Pripps, Falcon
Officially established in early 2001 as a joint venture between Carlsberg A/S and Orkla ASA, it is no wonder that Carlsberg saw its dollar sales increase by 22 percent in 2002. The brewer spent the year closing a...