Interest in communication has been stimulated by advances in science and technology, which, by their nature, have called attention to man as a communicating creature. Among the first and most dramatic examples of the inventions resulting from technological ingenuity were the telegraph and telephone, followed by others like wireless radio and telephoto devices. The development of popular newspapers and periodicals, broadcasting, motion pictures, and television led to institutional and cultural innovations that permitted efficient and rapid communication between a few individuals and large populations; these media have been responsible for the rise and social power of the new phenomenon of mass communication.
There are five revolutionary mass communication mediums that were characterized by Al Reis in his most recent book, "11 Immutable Laws of Internet Branding". The first mass communication vehicle was the book, where it served as a channel to distribute information in an organized and orderly fashion.
The book was the dynamic mechanism behind the spread of technology, which made it easier for past generation to gather and collect information to be distributed on a wider scale that was not possible without the help of the book.
The second medium of mass communication was the introduction of the newspaper, which was an easy and affordable way to share information and made news available to people on a daily bases.
Then came the radio, where it introduced the power of the human voice including the emotions that accompany it. The radio served as a mass communication medium in two aspects, it delivered the intended news and information to a larger audience instantly, and it made the message behind the broadcast more believable for the mere fact it was produced by a human, who manipulated the presentation by embedding his emotions to serve his/her purpose.
The television then...