An Investigation into the Market for "Western Music" in China

Essay by olive12University, Master'sB, November 2004

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The survey investigated some areas of the current situation of the western music (western European, north American, and Australian music ,but normally recognized as western music by Chinese )market in China and Chinese customers' behavior with the purpose of giving some advice for companies which want to enter or explore the market.30 Chinese students were asked to complete a questionnaire, which displayed their familiarity of the music, their preference, how they access and the factors that influence their decision to buy. A great preference for pop and rock music was found from the result, focus on music itself and the obvious preference for low price products were also shown in the study. The possible reasons for these phenomena were discussed later, followed by a comparison of findings and the assumptions as well as the implication for future research.


1. General Information on China

China, (People's Republic of China), is the third

Largest country in the world, next to Canada and

Russia, it has an area of 9.6

million square

kilometers, or one fifteenth of the world's landmass.

There are 23 provinces, 5 autonomous regions,

4 municipalities and 666 cities in China.

2. Basic facts on China

Figure 1 the statistic of Chinese Economic in 2002 and 2003

Economic indicators 2002 2003

Value Growth (%) Value Growth (%)

Gross Domestic Product (US$ bn) 1,233.7 8 1,406 9.1*

Urban per capita income (US$) 928.1 13.4 764.7 9.0

Rural per capita income (US$) 298.3 4.8 217.1 3.8

Fixed assets investment (US$ bn) 373.7 17 417.1 29.6

Consumer goods retail sales (US$ bn) 492.9 8.8 495.2 8.9

Exports (US$ bn) 325.6 22.3 438.4 32.9

Import (US$ bn) 295.2 21.2 412.8 39.1

Foreign currency reserves (US$ bn) 286.4 34.9 403.3 40.8

*real growth

The real GDP grew markedly by 9.1% in the year...