Case Study 1: Inwi Supervised by:
Mrs. Bouchra Hamelin Presented by:
Meryeme Benlemlih Dahab Talbi
Hamza Lamzadri Meryem M'hamdi
Outline b. Weaknesses c. Opportunities d. Threats
4. Analysis of the macroenvironment: a. opportunities b. threats
5. Results of the analysis
6. Conclusion
1. Introduction: a. Background of the company b. Products and Services:
- For individuals - For companies
c. Main strategies
2. Mission Statement
3. SWOT Analysis a. Strengths
Background â Inwi is a subsidiary company owned by the holding group ONA. It is ranked 3rd among
moroccan telecommunication companies â History of the company1:
â 1998: creation of "Maroc Connect" â 2007: change of the company's name into "Wana Corporate" â 2010: the name shifted finally to "Inwi", and the company has been devoted best Moroccan
"service mark", under the 2nd edition of the "Morocco Awards" trophy. â 2013: trophy of the best innovative company in services under the 1st edition of "innovative
business" trophies.
1 Kadimi, Mohamed. "Le Troisième Opérateur Change D'identité : Inwi Apporte-t-il Un Contenu Inoui ?" Libération. N.p., 20 Feb. 2010. Web. 03 Mar. 2014. <http://www.libe.ma/Le-troisieme-operateur-change-d-identite-Inwi-apporte-t-il-un-contenu-inoui_a9088.html>.
Products and Services: For individuals
â 3 kinds of offers are available for individuals2:
â Offer with subscription:
â The "tic-tac" plan enables the consumer to call all over the world with very attractive prices.
â It consists on paying the call in terms of seconds
â It enables access to mobile services (Internet, Facebookâ¦)
â Offer without subscription:
â Inwi illimited: it is a range of packages which enables the consumers to call and send SMS and
MMS all over the world even if the package is sold out.
2 "Inwi Products and Services." Inwi. Inwi, n.d. Web. 02 Mar. 2014. <http://www.inwi.ma/corporate/decouvrez-inwi/nos-produits-et-services>.
Products and Services: For individuals
â classique formula: it consists on a second...