ITC- A Success Story Symbiosis Institute of International Business
AcknowledgementI wish to sincerely thank Professor Vivek Sane for having given me the opportunity to work on the present report. Working on this report under the guidance of Professor Sane was a wonderful learning experience. The insights which I gained while working on it will surely help me in future to analyse and critically appraise the performance of a corporation.
I should not fail to acknowledge the constant support of my friends and batch mates which made it possible for me to complete my project. They helped me in every big and small way to ensure that all major and minor problems were solved in the least time.
To all of these people I wish to record my heartfelt gratitude. They transformed a project into a wholesome learning experience.
Ruchir Vatsal41031MBA (IB) 2007-09.
Index1Introduction41.1Background & History41.2ITC - One of Indias Most Valuable Corporations61.3The man behind the success- Y.C. Deveshwar72ITC Business Portfolio83FMCG Cigarettes93.1Cigarettes: Growth potential93.2Synergy104Hotels114.1Hotels and Tourism Industry114.2ITCs Hotel Business114.3Synergy125Paperboards, Paper and Packaging136Agri Businesses156.1Leaf Tobacco156.2Agri Commodity Business156.3e-Choupal: Strategic Thrust166.3.1Synergy177New FMCG Initiatives187.1Packaged Food197.2Lifestyle Retailing197.3Greetings, Gifting & Stationery208Performance219Portfolio Analysis2310Conclusion2511Bibliography261IntroductionITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 18 billion and a turnover of over US $ 4.75 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC also ranks among India's top 10 `Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times.
ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products. While ITC is...