BUSINESS ANALYSIS REPORT
�
ITC- A Success Story
--Submitted by--
Ruchir Vatsal
Roll No. 41031 Div. A
MBA-IB 2007-09
Symbiosis Institute of International Business�
Acknowledgement
I wish to sincerely thank Professor Vivek Sane for having given me the opportunity to work on the present report. Working on this report under the guidance of Professor Sane was a wonderful learning experience. The insights which I gained while working on it will surely help me in future to analyse and critically appraise the performance of a corporation.
I should not fail to acknowledge the constant support of my friends and batch mates which made it possible for me to complete my project. They helped me in every big and small way to ensure that all major and minor problems were solved in the least time.
To all of these people I wish to record my heartfelt gratitude. They transformed a project into a wholesome learning experience.
Ruchir Vatsal
41031
MBA (IB) 2007-09
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Index
1 Introduction 4
1.1 Background & History 4
1.2 ITC - One of India's Most Valuable Corporations 6
1.3 The man behind the success- Y.C. Deveshwar 7
2 ITC - Business Portfolio 8
3 FMCG - Cigarettes 9
3.1 Cigarettes: Growth potential 9
3.2 Synergy 10
4 Hotels 11
4.1 Hotels and Tourism Industry 11
4.2 ITC's Hotel Business 11
4.3 Synergy 12
5 Paperboards, Paper and Packaging 13
6 Agri Businesses 15
6.1 Leaf Tobacco 15
6.2 Agri Commodity Business 15
6.3 e-Choupal: Strategic Thrust 16
6.3.1 Synergy 17
7 New FMCG Initiatives 18
7.1 Packaged Food 19
7.2 Lifestyle Retailing 19
7.3 Greetings, Gifting & Stationery 20
8 Performance 21
9 Portfolio Analysis 23
10 Conclusion 25
11 Bibliography 26
�Introduction
ITC is one of India's foremost private sector companies with a market capitalisation of...