Assignment 1, Briefing sheet, January 2013
Jeffrey P.Bezos : An entrepreneur leader
Jeff Bezos was born in Albuquerque, New Mexico and from an early age he showed his mechanical attitude developing intense and varied scientific interests. This is why his parents send him in a special program for gifted children where Jeff could nature his love about gadgets (Byers, 2006,).
When his family moved to Florida, he discovered his 'great passion', computers so he left his studies on Physics and got a degree on Computer science and electrical engineering (Sherman, 2001)
After his studies, Jeff Bezos started to work for Bankers Trust and at the age of 26 he became the youngest Vice President for the company (Byers, 2006).When he noticed in 1994 that internet usage was increasing by 2300% a year (Hamalainen & Saarinen, 2007) he started to plan his next step, Amazon.
He started Amazon in 1995 with 3 micro stations in his garage (Robinson, 2009) by selling books and today Amazon.com
is one of the most preferable internet retail platform where customers can find Dvd's, CD's, MP3 downloads, Books and toys. According to Economist (2000) Amazon.com is the most visited internet retail platform in USA and one on top 3 in Germany, UK, France and Japan.
The impact of Amazon.com
Amazon.com is today the largest electronic retail on world (Financial Times, December, 2011) and according to J. Bezos (Wired Magazine, December, 2011) Amazon is a cultural pioneer who lives to disrupt even its business. It is now recognized by 55% of conscious population and it is part of our today's culture (Spector, 2002, p20). The company spends almost 40% of their incomes on brand building (Margolis, 1999) and that's why Amazon.com is a trustable and a well-known brand name (Economist, 2000, Marketing, 1999).