HOW TWO ANALYZE AND PRESENT CASES IN ENTREPRENEURSHIP
Dr. Mengsteab Tesfayohannes
Department of Management
Sigmund Weis School of Business, Susquehanna University
The case approach offers an excellent opportunity for students to consider Operations Management decisions in realistic situations. It also provides a number of advantages that are either impossible or difficult to realize using standard lectures alone. A few of the advantages of the case method are:
The chance to identify and isolate real problems from symptoms and from trivial problems.
Experience in developing one or more behavioral models that embody the essential elements of a particular entrepreneurial related situation or problem.
Increased awareness of the situation and how it really functions and how long-term (strategic) and short-term (operational or tactical) decision are made by the stakeholder.
The ability to understand the impact of various environmental concerns, such as political, social, economic and legal systems, on the applied management techniques (methods).
The opportunity to ask the appropriate questions when formulating the operations and other business related problem and gathering relevant information
Experience in applying the entrepreneurial and management techniques.
The ability to understand barriers that have blocked the successful application of effective and appropriate operations as well as other managerial decision making techniques.
The opportunity to identify and isolate factors that will have a significant impact on the application of effective and appropriate managerial decision making techniques.
The ability to think clearly in ambiguous and complex situations
The chance to develop recommendations and options that are consistent with the broad organizational goals and strategic objectives and creative in their problem-solving strategy.
The opportunity to determine what information is required in applying effective and appropriate managerial decision making techniques in an actual setting.
Practice in writing formal reports on entrepreneurial and managerial related problems