Jihad vs. McWorld Essay
In 1992 Benjamin R. Barber predicted that in the near future there will be two possible political figures, where neither will be democratic, the McWorld and Jihad. The first, Jihad, is a retribalization of large swaths of mankind by bloodshed and war. The second, Mcworld, will be corporations such as MTV, Macintosh, and McDonald's, pressing nations into one commercially homogenous global network. The McWorld seems to be the future political figure in lieu of the Jihad.
The "McWorld" is divided into three parts: a resource imperative, an information-technology imperative, and an ecological imperative. These common demands set a political horizon for the future. The MTV represents the attraction for common teenagers. The "pop" culture of today's teenager leads to the most growing religion, commercialism, were people are influenced be advertising making America a "McWorld". This is another way of having an ecological imperative.
The technology imperative of Macintosh leads the way for the upcoming, raging nature of technology.
The Internet leads to an information highway making the world go round faster and faster. The Internet resource is used by millions of people every day creating a quicker spread of commercialism. Enlightenment Science and the technologies separated from it are inherently universalizing, as they entail a journey for descriptive principles of general application. McDonalds and other chain corporations create a search for universal solutions to particular problems and an unswerving embrace of objectivity. The world spread of chain corporations will advance to world domination. All of the commercialism is surely non- democratic.
Ecological imperative is being abused throughout the world, for example, in America the green house effect is being mistreated and in Germany Swiss and Italians driving gas-guzzlers fueled by leaded gas can destroy forests. The jungle trees being turned into boards of wood and toothpicks...